Whether you are aware of it or not, you have engaged in personal branding throughout your life. You have invested your energy in defending the ideas that you believe in or being vocal about your achievements and abilities. Your personal brand is a competitive edge that separates you from your competition in the minds of potential employers and customers. The more you build your brand, the more you elevate yourself above your peers and the less work you have to do to convince people that you are the solution to their problems. This session will give you an overview of personal branding, its importance in elevating your personal and professional life, and tips on getting started on your personal branding journey.

About the speaker:

Ketaki Vaidya has a B.Tech in Computer Science from the National Institute of Technology, Silchar. She currently works as a Software Developer for Oracle India Pvt. Ltd under the Hospitality Global Business Unit.

As a part of her job, she is responsible for the development(coding) of various features for a product called OPERA, the world's leading Hotel Management software.

Her professional experience has exposed her to the importance of building a Personal Brand and she is passionate about sharing her knowledge on the topic with everyone.

She is a regular writer on Medium and most of her articles focus on effective strategies for personal and professional growth based on her personal experience. She is a part of various initiatives that work towards women empowerment and promoting inclusion and diversity at the workplace.