🌟Design Day: Jobs to Be Done: Product Development Theory

Sir Alwyn Williams Building, Room 422, Glasgow City, G12 8QN

πŸ” Join us for GDSC Design Day's second workshop with Nicola Dunlop, delving into the transformative theory of Jobs to Be Done (JTBD). Nicola, a JTBD enthusiast and Senior User Researcher at Clarity AI, will lead this insightful session, offering profound insights into user-centric product development.

Feb 28, 7:45 – 8:45 PM



Key Themes

Career DevelopmentInternational Women's Day (IWD)Solution ChallengeUI / UXWeb

About this event

πŸ” Ever wondered why users stick with certain products while ditching others? Unveil the secret behind user success metrics and product engagement at our upcoming workshop!

🌟 Welcome to our second workshop of Design Day with Nicola, where we'll dive into the fascinating realm of Jobs to Be Done (JTBD). Nic, a self-proclaimed JTBD Nerd and Senior User Researcher at Clarity AI, will lead this session, offering profound insights into this transformative product development theory!

What to Expect:

- Understanding JTBD Fundamentals πŸ“Š: Nic will guide you through the core principles of JTBD theory, helping you grasp the essence of how users measure success and engage with products. Gain a deeper understanding of why users 'hire' and 'fire' products, and learn how to frame product development opportunities based on JTBD insights!

- Practical Applications and Research Methods πŸ› οΈ: Explore various research methods within the JTBD framework, equipping you with practical tools to apply JTBD principles in your own practice. From discovery to development, Nic will share strategies to empower your team to make informed decisions and drive progress!

- Q&A and Networking πŸ—£οΈ: Engage in lively discussions with Nic and fellow participants, and take advantage of this unique opportunity to network with like-minded professionals. Exchange ideas, share experiences, and build connections that will enrich your journey in product development!

- Pizza & SwagπŸ•πŸŽ: Connect with fellow attendees over delicious snacks and drinks. Plus, don't forget to grab some awesome swag to commemorate your participation in this exciting workshop!

Don't miss out on this chance to deepen your understanding of JTBD theory and revolutionize your approach to product development. Register now and embark on a transformative journey towards empowered decision-making and impactful innovation! πŸš€βœ¨



Wednesday, February 28, 2024
7:45 PM – 8:45 PM UTC


  • Nicola Dunlop

    Clarity AI

    Senior User Researcher


  • Ishita Narsiker

    GDSC Lead

  • Rhythm Sodhi

    Head of Marketing

  • Niamh Boyle

    Head of Partnerships

  • Holly Hewitt

    Head of Engagement

  • Emma Petrie

    Head of Marketing

  • Marius Dreier

    Head of Operations

  • Eughan Bell

    Head of Events

Contact Us