What is Measurement Lead?

Lead measurement (or lead metrics) is the process of tracking and measuring response from various lead generation and lead nurturing activities. It is essential for the continued improvement of your sales lead program.

Apr 4, 2021, 5:00 – 6:00 PM



Key Themes

Career Development

About this event

Hello everyone,

As Google DSC TOBB ETU, we organized a great event for your career goals!

At our event, we will host Mrs. Gülşah Yılmaz, who works as the Senior Measurement Lead at the San Francisco Google office. Gülşah Hanım, who has worked in different roles such as Analytics and Remarketing Specialist, Principal Analytical Lead, Data Scientist, will tell us about her over 7 years of experience. We are very excited for our event where we will talk about the features required to be a successful Measurement Lead!

See you on DSCTOBBETU Youtube channel on Sunday, April 4 at 20:00!


  • Göktuğ Akça

    GDSC Lead

  • Elif Atar

    TOBB University of Economics & Technology

    Organization Leader

  • Ela Doğruyol

    TOBB University of Economics and Technology

    Project Co-Leader

  • Görkem Ecer

    Organization Co-Leader

  • Hayrettin Kaan Özsoy

    TOBB University of Economics & Technology

    Social Media and Design

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