Customer Segmentation: K - Means & Hierarchical Clustering

Name: Customer Segmentation: K - Means & Hierarchical Clustering
Start: 2020-10-18T20:00:00+05:00
End: 2020-10-18T22:32:00+05:00

Sir Syed University of Engineering & Technology - Karachi, Pakistan

Customer segmentation is the process of dividing customers into groups based on common factors so companies can market to each group effectively and appropriately. In business-to-business marketing, a company might segment customers according to a wide range of factors, including Industry. We'll perform Customer Segmentation on opensource retails dataset using clustering. Will see ya there 😁 

Oct 18, 2020, 3:00 – 5:32 PM

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Machine Learning

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Workshop 18 | Machine Learning: Zero to Hero
Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately. In business-to-business marketing, a company might segment customers according to a wide range of factors, including Industry. We'll perform Customer Segmentation on the open-source retails dataset using clustering. Will see you there 😁  