I grew up thinking that if you were a great person, you would do just fine in life.

I can’t forget; everyone used to tell me the same story: “Pablo, only good people get what they deserve in life.”

But, as I grew up, I kept finding the same situation: good people waiting to be rewarded for their behavior.

Now, I’ll tell you what took me 20 years to understand:

Good intentions aren’t enough.

The envelope of the message you want to transmit to the world is just as important as the message (take the message as an abstract concept, your purpose, your idea…).

We usually spend 90% of the time thinking about what to transmit and 10% on how to do it.

And, as I learned from a great man, 50% is the product and 50% is selling it.

On April 24th, you’ll discover The Art of Selling Your Product, The Art of Public Speaking.

I promise, you won’t leave that day without a different mindset. You’ll learn how to effectively communicate your idea in front of ten, a hundred, or a thousand people. You’ll learn how to make the perfect envelope for your message, the message of a great person.

See you soon!