Title: Uncovering Insights: Empathy Mapping and the 5 Whys
Description:
In this design thinking workshop, we will dive into two essential tools for uncovering insights: empathy mapping and the 5 Whys. We will explore how these techniques can help you better understand the needs and pain points of your customers or users and identify the root cause of a problem.
The workshop will begin with an introduction to empathy mapping and the 5 Whys, followed by a hands-on activity that will allow you to practice applying these tools in a group setting. You will work collaboratively with others to map out the experiences and emotions of a specific user or customer group and then use the 5 Whys to dig deeper into the root cause of a challenge they face.
By the end of the workshop, you will have gained insights into the mindset and behaviour of your users or customers and have a better understanding of how to approach problem-solving through a human-centred lens.
Clifford Ouma is a second-year student at Moi University pursuing a bachelor’s degree in Electrical and Electronics engineering. He is also a front-end web developer, a User Experience designer in training and enjoys playing around with electronic components and learning about embedded systems.
Clifford is an introvert and this enables him to show empathy and understanding. Finally, he is also a champion for communities. He enjoys taking part in community building to foster connection, learning, and growth. Not only growth in terms of skills but also growth in network and experience.
He currently serves as the Google Developer Students Club Lead for Moi University.
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