This online lecture will help you define your core positioning statements: stories and phrases your organization can use to describe its purpose and promise. A series of ideas that will help your team think about your brand, products, and services in new ways to create a language that is meaningful to your customers. Our guided exercises will help you: - Declare your brand’s position in the market. - Create a brand narrative: a vision statement of why your company exists. - Create simple and powerful language about what you do and for whom – and what benefits your company can offer its most important audiences.