Market Segmentation: Explore the practical application of RFM and means-based segmentation within...

Market Segmentation: Explore the practical application of RFM and means-based segmentation within the retail context

Mar 2, 12:00 – 1:00 PM

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Key Themes

Career Development

About this event

Unlock the power of market segmentation in retail at our Datahon Upskilling Workshop! Dive into practical applications of RFM and means-based segmentation, mastering techniques to enhance personalized marketing and boost business success. Elevate your expertise for the evolving retail landscape – join us and stay ahead in data analytics!

Speaker

  • Mohammad Arshad

    Decoding Data Science

    Principal Data Scientist & CEO

Facilitators

  • Heba Ismail

    Abu Dhabi University

    Dr Heba Ismail, Assistant Professor of Computer Science - GDSC ADU Mentor

  • Ameen Siddiqui

    GDSC ADU Chapter Lead

Partners

Abu Dhabi University CSIT Department logo

Abu Dhabi University CSIT Department

Gilead Sciences logo

Gilead Sciences

Women In Data Science Worldwide logo

Women In Data Science Worldwide

Organizers

  • Ameen Siddiqui

    Abu Dhabi University

    GDSC Lead

  • Dr. Heba Ismail

    Abu Dhabi University

    GDSC ADU Mentor

  • Omar Elalfy

    Abudhabi University

    Chapter Co-Lead

  • Yumna Salaas

    Abu Dhabi university

    Core Team Lead

  • Jahidul Islam

    Events Coordinator

  • Anima Islam

    Marketing Lead

  • Alyssa Palmer

    Technical Lead

  • zayna wasma

    Creative Lead

  • Aliya Haider

    Abu Dhabi University

    Social Media Coordinator

  • Tala Al Massad

    ADU

    Technical Support

  • Laisa Isra

    Technical Support

  • Afrah Noor

    Abu Dhabi University

    Technical Support

  • Haroon Siddiqui

    Photographer and Videographer

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